Content Marketing Strategy
Did you know content marketing costs 62% less than traditional marketing and generates 3x faster as many leads
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content strategy focuses on the planning, creation, delivery, and governance of content. … Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.
Developing a content strategy is the process of planning, creating, distributing and measuring content in all its online forms to achieve predefined business and marketing goals. … A good content strategy always requires good planning.