Challenge & Solution
The Challenge
Codexandco, a fast-growing B2B law service provider, was having trouble getting noticed online—even though their product was better than the competition. Their website had several issues holding them back:
- A weak technical SEO foundation
- Inconsistent and unfocused content strategy
- Limited keyword coverage in a highly competitive market
- Lower domain authority compared to industry competitors
- Minimal organic traffic growth due to outdated on-page practices
- Lack of optimized landing pages for high-intent keywords
- Poor internal linking structure, reducing crawl efficiency
- Limited backlink profile with low-quality referring domains
- No clear content calendar or publishing workflow
- Insufficient tracking and analytics setup for performance measurement
The Solution
We implemented a comprehensive SEO strategy built on several core pillars:
- Technical Optimization: Faster performance, better structure, and improved mobile experience
- Content Strategy: Topic clusters aligned with user intent and consistent high-quality content
- Authority Building: Strategic backlinks, outreach, and digital PR
- On-Page Optimization: Improved metadata, headers, internal links, and schema
- User Experience: Smoother navigation and a more conversion-focused design
- Local & Industry SEO: Stronger visibility through targeted keywords and optimized listings
- Performance Tracking: Continuous monitoring of rankings, traffic, and conversions
Our SEO Strategy
Technical SEO Audit & Optimization
We audited the site and fixed key technical issues like site speed, mobile performance, crawlability, structured data, and indexing errors to ensure the site runs smoothly.
Keyword Research & Planning
Identified 500+ high-value keywords and created content around main topics to improve relevance, authority, and user experience.
On-Page Optimization
Optimized titles, meta descriptions, headers, images, and internal links to make pages search-engine friendly and improve click-through rates.
Content Creation & Promotion
Produced high-quality content in clusters around key topics to answer user intent and build topical authority across the website.
Link Building & Digital PR
Acquired high-quality backlinks through outreach, partnerships, and digital PR to boost domain authority and search rankings.
Performance Monitoring
Set up analytics and reporting to monitor traffic, rankings, and conversions, and continuously refined SEO strategies based on data insights.
Project Timeline
Foundation & Planning
Content Development & On-Page Optimization
Authority Building & Expansion
Optimization & Scaling
Measurable Results
Organic Traffic
12,000+/mo
20,000/mo
250% increase in monthly organic visitors
Keyword Rankings
100+ keywords
100+ keywords
185% growth in ranking keywords
Organic Conversions
200+/mo
100/mo
320% increase in monthly conversions

The SEO strategy implemented by this team transformed our online presence. We've seen remarkable growth in organic traffic and, most importantly, a significant increase in qualified leads. Their data-driven approach and transparent reporting made the entire process seamless.